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L’Oréal made use of influencer marketing and advertising and the #TikTokMadeMeBuyIt hashtag to advertise their goods. They sent 200 influencers a box in their merch and applied the video clips which the influencers manufactured within their campaign. In line with TikTok, this resulted in “the highest offer-out for L’Oréal”
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You'll find three key forms of video ads for this campaign: in-feed online video ads, a featured banner over the Discover web page, as well as the Hashtag Challenge page which acts like a central hub for all challenge-related video clips.
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